Social media tips for SMEs: Facebook

Many businesses are now using social media as a way to interact with their audience and build their brand. But with the ever changing social media world, are you making the most out of your profile?

We spoke to our Marketing Director, James Lawton-Hill, on his tips for successfully utilising Facebook for your business:

What to include on your business profile


When setting up your page, you need to give an overview of the most important details about your business. We would suggest a link to your website, opening hours (including call times), logo and any taglines. Don’t add loads of text to the bio, as it will cause important information to get lost.

Schedule your posts


Like we suggested for Twitter, you should also use scheduling tools for your posts on Facebook. The platform itself has features you can use to plan your future posts, saving you time and making sure your fans stay up-to-date.

Try different styles of content


Using different kinds of content makes your page more exciting and engaging. Images are great, but don’t just use them for the sake of it. They could also take away from the content or link they accompany. Try using gifs or videos as they will automatically play as people go down their timelines.

Monitor the performance of your posts


You need to monitor how well the content you post is doing so you can come up with a strategy that works. Keep checking which type of content is being engaged with the most and at what time of the day, so you can start following your page trends.

Build a personal relationship


Even though it’s your business page, Facebook is a friendlier and more relaxed platform, so avoid making your feed too corporate. If people comment on your post, reply to them and get involved with their discussions.

Call to action button


Adding a call to action button is a quick and easy way for users to access important points on your page such as a phone number and shop buttons. Your button will be on your cover photo, so will be one of the first things seen on your page.

Check your content works across all devices


Many people access social media on different devices, so you have to make sure your page works across all platforms. For example, your cover photo may look great on desktop, but it could be a completely different story on mobile. Try avoiding cover photos with text, as parts of it could get cut off on a particular device.

Share relevant content


Sharing content from other industry experts and contributors is a good way to show your interest and knowledge of the sector. It also opens you up to people who may not have been looking for you, but share a mutual interest.

Tag people


Tagging people in your Facebook posts is a great way to extend your reach. However, don’t tag endless people or people who are not part of the content. Your post may be seen as spam and disregarded altogether.

Watch out for Facebook updates


Make sure you keep an eye on Facebook’s updates so you can utilise new tools and any changes which may affect your page. Its blog is a good place to start when searching for upcoming updates.

Facebook advertising


Facebook advertising is a great way to push your brand, promote parts of your business and increase online sales. It will allow you to reach your target audience, advertise in places your market is going to, and it’s easy to set up and monitor your success rate.

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